Electrolux Design Lab Student Competition, 2015

In 2015, Electrolux Design Lab is seeking for innovative concepts for future households under the theme of Healthy Happy Kids.

Your submission will be evaluated according to creativity and design, but also on a variety of trending factors. When thinking about the needs consumers have in the future for products, services, accessories and consumables in either cooking, fabric care or air purification, consider also the following important aspects:

Remember your target consumer: Think carefully about your target consumer and take a deep dive into their world. Is your target group the entire family, babies, toddlers, school kids, teenagers, or even more specifically the mothers or fathers of the family? What does it take to grow a healthy and happy child in a family and in future societies? Become inspired by real life examples and think, what is the relevant observation and consumer insight that your concept is based on? We are interested in hearing about the challenges that you find and observe and the opportunities you discover in them.
Create with connectivity: Consumers are open for using new and emerging connected technologies to monitor, understand, control and improve their activities, actions and their living environments to ensure their children spend time in a home that supports their health. Think, how can new technologies and solutions be used to improve the consumer experience; how can they be used to resolve unmet needs especially when it comes to service and maintenance, control, customization and usability.

Further details:
http://www.mladiinfo.eu