Preparation:
Previous night: Activities, targets for each customer, mailing results & any issues occurred-daily orders
Car: Take the appropriate POP material
Before the call: Freshening up needs for the specific call
Checking:
General layout of the store
Shortages of SKU’s
Appearance of company products
Freshness
Strategic place for displays
Control the progress of sort and long term targets
Check competition activities
Shelf rotation (FIFO)
Follow up arranged activities
Implementation of annual agreements
Check store’s price policy
Presentation:
Negotiate for display and extra tailor made activities using PA’s amount
Taking order
Briefing for company Marketing activities, new products
Provide feedback (Gross sales performance, statistics)
Merchandising:
Planograms, fill and rotate all point of sales
Placement of POP Material, price tags etc