Become #UNCCDLandHeroes 2020

This year, Desertification and Drought Day focuses on changing public attitudes to the leading driver of desertification and land degradation: humanity’s relentless production and consumption. This year’s slogan is “Food. Feed. Fibre.”

As populations become larger, wealthier and more urban, there is far greater pressure on land to provide food, animal feed and fibre for clothing. Meanwhile, the health and productivity of existing arable land are declining, worsened by climate change. This Desertification and Drought Day we want to draw attention to consumer behaviors as the leading driver of desertification and land degradation. Everyday actions of individual consumers and producers are key to the rapid turnaround that is urgently needed to protect the land, preserve biodiversity and address climate change.

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Become #UNCCDLandHeroes 2020