The Behavioural Data Science Incubator (BDSI) is a hub of researchers in data science in the BMS faculty. The aim of this incubator is to spark innovation and collaboration in data science that involves human behaviour: to accelerate and inspire data-driven research that uses statistical models, machine learning or simulation techniques. BDSI is closely connected to the BMS lab, that facilitates a high-tech environment for social sciences including VR, new sensor technologies, knowledge in data processing, visualizations, and outcome measures.