This project focuses on the circular business model innovation process. While scholars have ably identified a range of circular business model archetypes, little is known of how companies select or innovate the business model(s) to implement.
The core objective of this project is to identify and form a detailed understanding of the phases to the circular business model innovation process (i.e. ideation, selection, development etc) and provide insight to the challenges and facilitators from front-end innovation to the implementation of the business model.