One of the project priorities is to increase the participation of young people in Erasmus +, Youth in Action Programme (YA) by increasing the reached audience of young people in dissemination and exploitation of project results. Social media is perfect for YA audiences, for example, 70% percent of Facebook users are people under 35. That is a potential interested audience for YA.
And reaching this audience cost much less or even nothing, if you know what tools to use. What is necessary: the message - what to say and the strategy – how and where to spread it.