The University of Cologne is one of the largest and most research-intensive universities in Germany, offering a wide range of subjects. With its six faculties and its interfaculty centres, it offers a broad spectrum of scientific disciplines and internationally outstanding profile areas, supported by the administration with its services.
The Chair in Marketing Science and Analytics (Prof. Dr. Marc Fischer) focuses on solving managerial Problems by using quantitative methods and data analytics. Research projects often start with the implemented solution to a specific problem of a company.