he Seoul Metropolitan Government (SMG) is developing a new brand that embodies the charms and identity of Seoul in order to strengthen its urban competitiveness and inspire the pride of its citizens.
The challenge is to create a representative brand promoting Seoul, that best suits the new slogan “Seoul My Soul”. Submissions must be honest, ethical, original, and non-duplicate.
A total of ₩13,500,000 will be awarded to 10 winners. The 1st Place award is ₩5,000,000. In addition to the cash rewards, all winners will receive a Seoul Mayor’s Certificate of Recognition.
The Seoul Brand Design Contest is open to Koreans and non-Koreans, with no restrictions on age or residency.