Lexus Design Award, 2016

Lexus was launched in the US in 1989 as a premium car brand from Japan. As a truly global premium car brand with the vision of Progressive Luxury, Lexus has been pursuing and presenting different values from those of conventional luxury cars. Lexus thinks that “design” is a process in problem solving and a solution to shape a better society and future.

Lexus is announcing the continuation of the Lexus Design Award to support future creators who can enrich the world. By providing the opportunity to embody unique ideas, create and exhibit prototypes through sessions with world-famous designers as mentors, they hope to help next generation talent flourish.

The theme for the Lexus Design Award 2016 is ‘Anticipation’. At Lexus, they strive to develop products and services by anticipating the needs of people and society. This year’s applicants are encouraged to submit innovative designs and unique interpretations that are true to the essence of the theme.

Eligibility
The Lexus Design Award 2016 is open to professionals, students and design enthusiasts from every country in the world and only to individuals who have reached the age of majority in their jurisdiction of residence at the time of entry. Minors and individuals who have no or only limited legal capacity may not participate.

Employees of Toyota Motor Corporation, Lexus International, design-boom srl and each of their respective parents, affiliates, subsidiaries, advertising and promotion agencies, distributors, and each of such employees’, immediate family members and/or those living in the same household (whether legally related or not) are not eligible to enter the Contest or win a prize.

Prize
Four Prototype Winners will each receive a mentorship by an acknowledged professional to develop a model of his/her submitted Work. The Sponsor will cover the prototype production costs up to 3 million Yen (EUR 21,845) includes tax, customs duty, construction fee and part of a packaging fee. Prototypes will be developed through sessions with the mentors.

In addition, the 4 Prototype Winners plus 8 additional panel finalists will receive a ‘Trip Prize’ to Milan, Italy during Milan Design Week 2016 (taking place between 12-17 April, 2016) and are required to attend the Lexus Design Award 2016 Exhibition and Ceremony, where the four prototypes, and panel displays for the other eight awarded designs, will be exhibited.

Further details:
http://www.mladiinfo.eu