2025 PAVE Global Student Design Competition

PAVE Global is pleased to announce that registration is now open for the 30th Annual International Student Design Competition.

This prestigious competition provides college-level design students from around the world with a “real-world” design experience, challenging them to envision and create consumer environments that inspire, connect, and elevate the shopping experience.

For 2025, The Hershey Company invites students to design an innovative Store-within-a-Store (SWAS) snacking destination inside a traditional grocery store. Concepts should leverage Hershey’s iconic family of brands while creating engaging, immersive shopping experiences through cutting-edge technology, lighting, sensory design, and micro-occasions like s’mores, movie nights, or cultural celebrations.

Your design must be scalable across multiple retail footprints and incorporate Hershey’s iconic brand elements while creating micro-occasions like s’mores, movie time, and cultural celebrations. Consider how technology like AR, digital signage, scent diffusion, and dynamic lighting can create a snacking destination that stands out.

Awards & Recognition