Outlet Developer (Xanthi, Komotini, Alexandroupoli)

Outlet Developer at Diageo

The role:
Basic purpose of the role is to effectively manage and develop selected on premise outlets in a designated area in order to deliver the profit, volume, sales driver and brand building objectives expressed in the commercial plan, with the guidance of his/her line manager, through compelling customer propositions that unlock growth opportunities and maximise sustainable profit delivery.

• Development of an area coverage/contact plan to guarantee delivery of objectives expressed in the commercial plan
• Close monitoring and follow up on brilliant execution through regular and consistent coverage plan within outlets
• Successful sales drivers activation such as visibility (visibility points, table visibility, POS material), promotion (execution and evaluation of events), persuasion (introduction of Diageo new products or brands to customers, building of interpersonal relations, product training), quality (products perfect appearance, evaluation of unbranded demand, perfect serve training on premise staff), distribution and price to maximise the return on investment
• Relationships management (commercial agreements according to policy, implementation of agreements, exploration of opportunities)
• Incremental volume and profit for the customer driven by new opportunities identified
• Choiceful activation of the right sales drivers for the customer based on informed decisions
• Activities are successfully executed as planned with appropriate customisation necessary to meet the customer’s requirements
• Monitors in market execution and informs stakeholders of issues and successes
• Structured Selling - Demonstrates consistently high standards of execution. Always operates the structured call/appointment. Can articulate key features and benefits of brands and their role in the category, in a relevant way to customers
• Commercial Acumen - Has an understanding of spend, volume, margin and profit performance within own area of responsibility. Makes recommendations for change to drive improvement. Has a basic understanding of the customer P&L and customer and category profitability

Ways of Working expected:

• Ownership and accountability for outcomes (acting like an owner, actively taking initiatives to drive great performance)
• Understanding ROI for each key customer
• In-depth knowledge of area of responsibility, able to identify trends and propose actions to leverage these opportunities
• Apply the Diageo ways of working and stay focused on business priorities
• Build great relationships with key stakeholders of each customer
• Ongoing & effective cross-functional cooperation to deliver holistic performance

For further information: Outlet Developer